Content built to spread
V
Content built to spread.
Virality isn't predictable. But it is engineerable.
You can't know which post explodes — you can stack the odds it will.
Volume × Clarity × Emotional Precision = Probability
TREND → FORMAT → VRIN → EMOTION → REMIX → SEQUENCE = stacked odds
Audience Persona Builder
Five questions. Set once. Every output becomes sharper — forever.
Question 1
Who is your ideal viewer?
Age, occupation, life situation. Be specific — not "entrepreneurs" but "female founders aged 28-40 running service businesses in the UK."
Question 2
What is their primary pain point?
The thing that keeps them up at night. The frustration they feel every week. Not the surface problem — the real one underneath it.
Question 3
What have they already tried that hasn't worked?
Failed solutions matter. Mentioning what didn't work signals you understand their journey — not just their problem.
Question 4
What do they secretly want to believe about themselves?
This is the identity beneath the problem. The self-image they're reaching toward. Content that reflects this back to them is the content they share.
Question 5
What sentence would make them stop scrolling and say "that's exactly me"?
One sentence. Specific enough to feel written for them personally. This becomes the invisible north star for every hook VYRALL writes.
How to use VYRALL
What each section means and what to do with it
The flow — start here
1
Discover trending angles (optional but powerful)
Enter your niche and region in the Trend Intelligence panel and hit Discover. VYRALL surfaces 6 rising angles in your space right now. Click one to pre-load it as your topic. Content aligned with rising trends gets 40%+ higher initial engagement.
2
Enter your topic, goal, tone, and platform
Your topic is the core idea. Niche is optional — if you leave it blank VYRALL infers it automatically. Goal tells the AI what the content is trying to achieve. Tone shapes every word choice. Platform determines the entire structure and algorithm optimisation.
3
Set your Audience Persona (optional)
Click the Audience Persona field to define the specific person you are writing for. Set once, applied silently to every generation. Without it VYRALL writes for your niche broadly. With it VYRALL writes for one specific person — which is what drives the highest-performing content.
4
Hit Generate Content
VYRALL runs two calls — first the Virality Intelligence Analysis, then the script generation. The analysis results appear first so you can see what the AI decided before the script arrives.
5
Use the six on-demand tools
After generation the feature strip appears. Each tool runs independently — use as many or as few as you need. None are mandatory. All are built around the script you just generated.
Virality Intelligence Report
The five scores (0–100)
Hook Strength, Emotion Arousal, Share Trigger, Platform Fit, and VRIN Score are pre-flight checks. Any score below 70 is a flag — hover each score label for a specific explanation of what it means and what to do about it.
→ If VRIN Score is below 60, use the Remix Engine to find a rarer angle on the same topic.
VRIN Breakdown (V R I N)
Four sub-scores that make up the VRIN total. Valuable — does it deliver real value. Rare — how uncommon the angle is. Inimitable — how dependent on your specific voice. Non-substitutable — is this the definitive take.
→ Low Rare score means the angle is saturated. Low Inimitable score means anyone could post this — inject more personal POV.
AI Selections — Emotion, Hook Category, Triggers
These are the strategic decisions VYRALL made autonomously — you never choose these yourself. They are shown transparently so you understand why your content is structured the way it is. Hover each label for a full explanation.
→ If the emotion or hook category feels wrong for your voice, use the Emotion Shift tool or regenerate with a different tone setting.
Content Structure
The step-by-step architecture of your script — Hook → Perspective Shift → Near-Miss Bridge → Core → Self-Reflection → Payoff. Each step has a specific psychological job. The Near-Miss Bridge is the moment that compels completion.
Your Script
This is the final version — not a draft
VYRALL does not produce starting points. The script is publish-ready. Read it aloud before filming — adjust any words that don't feel natural in your voice. The structure stays. The exact phrasing is yours to own.
For video platforms (TikTok, Reels, YouTube Shorts)
This is your teleprompter script. Deliver it to camera. Do not read it verbatim — learn it well enough to make it feel natural. The line breaks are pacing marks, not paragraph breaks.
→ Use the Shot List tool to know exactly how to film each section.
For LinkedIn and text platforms
Paste the script directly as your post. The line breaks are intentional — they create the white space LinkedIn's algorithm and readers reward. Do not consolidate into solid paragraphs.
→ Choose one of the five Caption Variants as your opening two lines — the text visible before "see more" cuts off.
Three quick actions beneath the script
Rewrite Hook generates a new opening line without touching the body. Full Regenerate produces a completely different angle on the same topic. Shift Emotion rewrites the script through a different emotional lens.
The Six On-Demand Tools
Thumbnail Concepts
Three distinct click-driving visual concepts for your cover image or YouTube thumbnail. Each uses a different psychological trigger. Pick one and recreate it using Canva or any design tool. The headline text goes directly on the image.
Shot List
A scene-by-scene filming guide built for a solo creator with a smartphone. Talking head shots tell you how to frame yourself. B-roll shots tell you what footage to capture. Pacing tells your editor how long to hold each cut.
Platform Adaptation
Click it — the panel opens below. Select which platforms to adapt to, then hit the Adapt button. VYRALL rewrites your script natively for each — not just resized, but restructured for that platform's specific algorithm and audience behaviour.
→ The panel scrolls into view automatically. If you don't see it, scroll down after clicking.
Caption Variants
Five opening lines for your post description — each using a different hook strategy. Curiosity Gap for maximum reach. Bold Statement for authority. Question for comments. Stat for professional audiences. Story Opener for saves. Pick one per post.
Remix Engine
Five completely different versions of the same core idea — each targeting a different audience segment, emotional register, or trend angle. These are not rewrites. They are separate pieces of content. Space them across your posting calendar — the 30-Day Sequence tells you exactly when.
30-Day Sequence Builder
A full month of content mapped from one topic. Week 1 plants awareness. Week 2 delivers tactics. Week 3 handles objections. Week 4 drives conversion. Copy this into a spreadsheet or scheduling tool — it is a complete content strategy, not just a list of ideas.
→ The CTA column matters. Follow, Save, Comment, Share, DM, and Link each serve a different algorithmic and business purpose. Do not default to the same CTA every post.